888 online casino (aka Casino on Net) has developed a new image and creative look for the United Kingdom market, calling itself the home of onli gambling, which is the slogan for the promotion. The promotional campaign will include a number of outdoor and print media campaigns and then will be introduced online.
A spokesman of 888 online casino claims that 888 has always had a tendency to depart from traditional online gambling branding, and this new campaign will reflect the 888 brand personality even better.
888 also runs an advertising campaign in Loaded, UK magazine for men. The campaign will start in the February issue of the magazine and will promote exclusive Loaded 888.com Casino and Poker Room. In the March issue, the readers of the magazine will receive a free CD with a new 888 gambling software.
Up until now, 888 brand, Casino on Net and Pacific Poker were closely associated, but in the nearest future 888 Holdings plans to separate 888 brand from the others. Such step was suggested by the market research company, 888 Holdings works with.
